Trade Shows and Pop-Up Displays

If you have never been to a trade show, you might be wondering just exactly what a pop up trade show display is. It is, usually, a banner, or full length backdrop that hangs behind your product. It can make the difference in how you stand out in the crowd, and you can utilize it as a way to get your message across.

Trade Shows usually provide a venue for people who are looking market their wares to customers, and they are generally wholesale. If you are a budding artisan, or have a product that would do well wholesale trade shows can be an interesting way to meet new customers who might be interested in adding your product to their store or website.

The pop up display is usually at the back of the booth, and can be a great way to get your message out. You can offer a large message about you, your products and or services, and you will want to make sure that it is not all cluttered up around it; taking your customers eyes off the message. In addition it can be a good idea to make sure that they may easily gain access to your marketing brochure. If you are busy with a customer already, they might not wait, but if they like what they see and have a way to get hold of you; you might still be able to secure them as customer.

Pop-up displays can set you apart from the rest of the vendors. Since there are usually large quantities of vendors using color to create an atmosphere with your marketing message can change you from one of the many to: “look for the booth with the (what ever color); making you easily identifiable in a crowd of many other vendors.

Defining a Trade Show

Lately people have been asking me to define the purpose of a trade show technically speaking A trade show can be explained as a popular, focused marketplace occasion that attracts multifarious industries specializing in a particular industry to concurrently display their products or effectively promote their products to get new prospective clients, to broaden their research in the market, establish the generation of sales, obtain industry contacts and widen their business networks and most importantly get a peek at what other companies in similar fields are achieving in terms of sales generation, promotion and market research. The essential aspect of a trade show is to enable the companies to display their services to prospective clients and showing interest in the products offered. It also gives the opportunity for the company to discuss the details of future ventures with the buyers and also helps them to effectively clarify queries instantaneously.

In Lehman's terms its place for an industry of businesses to showcase their product and or services towards a specific market. To learn more about trade show marketing industry and trade show display products visit Exhibe Corporation

Basics of Portable Trade Show Displays

Trade Shows today have emerged as the latest arena where huge organizations fight hard to promote their brands. With the quick expansion of trade show technology no organization would like to act like infants and let its customer base go away. With growing trade show technology one needs word really very hard in order to excel against its competitors in various trade shows. This is when budget problems might also arise for small organizations.

To cope with budget problems the best way out is to use portable trade show displays which will surely help any organization to save money. Portable trade show displays are easy to carry from one place to the other and also won’t burn a hole in your pocket. Pop up displays and trade show table top displays are some of the very famous portable trade show displays which are being heavily used these days by various organizations. They consume least space and can be carried easily between different places.

Portable is the new custom

The stock market is nose diving, the housing market is at rock bottom, and people are spending less money than ever; Your getting ready for your next trade show year and trying to put together a budget with an uncertain future. We do not envy you.

Most likely than not your cash flow is low or you have the money and you want to keep it. So what do you do with your budget? You cut it and go with 10x10 or 10x20 space instead of the 30x40 space rented last year; if you didn’t use a exhibit rental you can always look into refurbishing your 30x40 trade show booth to accommodate your 10x20 space. Or you can purchase a new portable display or modular exhibit and make it feel like a custom display.

What Exhibé Corporation in San Diego, California is taking their Portable line and customizing every Pop-up Display to be as unique as their clients. Break away from the main stream Pop-ups and customize your display with Exhibé Corporation. They are a custom and portable exhibit house meaning that they have the capability to incorporate custom products with their run of the mill portable line making a hybrid of custom meets portable. Trade shows are still a great way to get noticed and a custom portable may be just right for someone with half the budget they had from last year.

Popular Trade Show Displays

The trade shows display industry definitely has evolved over the last 10 years. Not long ago the trade show display booth industry was cluttered with dull fabric pop up and panel display booths. Don’t get me wrong these booths served there purpose but didn’t allow for much variety or ways to differentiate from other exhibitors. The good news is that the old style booths of yesterday have been redeveloped with a more modern appeal. In addition new products and accessories have been rolled out in order to meet the demand of a growing market. These products have been developed with the end user in mind while offering modern amenities such as LCD screens, lighting and motion. Listed below are some the more popular displays used within the trade show industry.

Pop Up Displays:

The pop up displays are your accordion style displays that setup and collapse easily. These displays are made of light weight aluminum and fabric materials. You can customize the look by adding graphics.

HopUp:

The HopUp is very similar in style to the pop up. This display is also made with a lightweight collapsible frame. However, this booth differs by having dye sub fabric attached to the frame making for faster setup and breakdown while eliminating panel seam lines of the traditional pop up.

ShowMax:

The ShowMax is practical booth for people on the go. This is an all in one table top trade show display combines the transportation case and the booth into one. This table top display is encapsulated with a hard protective shell, that when opened transforms into your table top display.

Allumalite:

The Allumalite is a hybrid booth that takes elements of a custom booth and a modular display and fuses them together. In return creating a lighter weight customized booth that can be reconfigured to fit your booth space. This is a relatively new display that has been on the market for about a year now but seems to be capturing the market fairly quickly.

Truss:

Exhibit Truss systems are structural displays that can be reconfigured into multiple configurations. These displays are usually made from aluminum or steal. The truss exhibit provides a great looking durable exhibit that can be customized to fit your needs.


I’m sure that I missed some of the more popular trade show booths but these are the ones that I have used and have in depth knowledge of. I hope you find this post informative and appealing.

Portable Trade Show Display Industry

Gone are the days when only big names used to be part of various trade shows. These days it is all about presentation which helps decide the success of the company in a trade show. The uniqueness which a booth reflects, the impact which the exhibit leaves amongst visitors, and the way it caters to their needs are important aspects of exhibiting and can be the reason between a successful show or not.

Portable trade show booths are the best bet for the success of trade shows considering the fact that they cater to almost all the problems which an exhibitor might face during a trade show. One can go on and on when it comes to listing various types of portable trade show booths but here we will restrict ourselves to the major portable trade show displays.

• Panel displays: These include storage counters, shelving, back-lit panels, slatwall / gridwall to enhance their usage.

• Pop up trade show displays: These are light weight and easy to assemble thus they become the best option when situation demands that they should be moved from place to place.

• Trade show table top displays: They leave high impact on the attendees and have high storage capabilities without using extra space.

Here is a list other portable display types that might interest you: fabric displays, HopUp, folding panel and more.

While there are many portable trade show display manufacturers still customers are always on the look out for the best in the industry. Orbus, Skyline, Abex, and Nimlock are couple of famous companies who manufacture portable displays to suit your needs.

Salman, the author of this post, is a tech blogger who blogs at his blog, CompuWorld.