Monday, August 17, 2009

Your Marketing Display Solution

If trade shows are an important part of your business, be sure you make the most of the opportunity to inform and impress potential clients at the next convention with the right marketing display solution. Consider different trade show display options such as truss displays and modular displays for your upcoming trade show display booth.

Use truss displays to create a unique and cost effective trade show display booth. Truss displays come in many sizes and shapes and can be outfitted in a myriad of ways to fit your specific requirements, whether you need a large structure or a more compact display. Truss displays can also be personalized with large format graphics and other accessories that will draw attention and complete the look.

Check out modular exhibits if you want to take advantage of flexible, interchangeable components to build your trade show display booth. Back walls, panels, counters, and other structural materials can be put together in a modular exhibit to fabricate the desired effect for your unique trade show display. The adaptable modular exhibit is sure to provide the options you need to make your trade show display stand out among all other booths at the next trade show.

Thursday, March 26, 2009

Trade Shows and Pop-Up Displays

If you have never been to a trade show, you might be wondering just exactly what a pop up trade show display is. It is, usually, a banner, or full length backdrop that hangs behind your product. It can make the difference in how you stand out in the crowd, and you can utilize it as a way to get your message across.

Trade Shows usually provide a venue for people who are looking market their wares to customers, and they are generally wholesale. If you are a budding artisan, or have a product that would do well wholesale trade shows can be an interesting way to meet new customers who might be interested in adding your product to their store or website.

The pop up display is usually at the back of the booth, and can be a great way to get your message out. You can offer a large message about you, your products and or services, and you will want to make sure that it is not all cluttered up around it; taking your customers eyes off the message. In addition it can be a good idea to make sure that they may easily gain access to your marketing brochure. If you are busy with a customer already, they might not wait, but if they like what they see and have a way to get hold of you; you might still be able to secure them as customer.

Pop-up displays can set you apart from the rest of the vendors. Since there are usually large quantities of vendors using color to create an atmosphere with your marketing message can change you from one of the many to: “look for the booth with the (what ever color); making you easily identifiable in a crowd of many other vendors.

Thursday, January 15, 2009

Defining a Trade Show

Lately people have been asking me to define the purpose of a trade show technically speaking A trade show can be explained as a popular, focused marketplace occasion that attracts multifarious industries specializing in a particular industry to concurrently display their products or effectively promote their products to get new prospective clients, to broaden their research in the market, establish the generation of sales, obtain industry contacts and widen their business networks and most importantly get a peek at what other companies in similar fields are achieving in terms of sales generation, promotion and market research. The essential aspect of a trade show is to enable the companies to display their services to prospective clients and showing interest in the products offered. It also gives the opportunity for the company to discuss the details of future ventures with the buyers and also helps them to effectively clarify queries instantaneously.

In Lehman's terms its place for an industry of businesses to showcase their product and or services towards a specific market. To learn more about trade show marketing industry and trade show display products visit Exhibe Corporation