Thursday, March 26, 2009

Trade Shows and Pop-Up Displays

If you have never been to a trade show, you might be wondering just exactly what a pop up trade show display is. It is, usually, a banner, or full length backdrop that hangs behind your product. It can make the difference in how you stand out in the crowd, and you can utilize it as a way to get your message across.

Trade Shows usually provide a venue for people who are looking market their wares to customers, and they are generally wholesale. If you are a budding artisan, or have a product that would do well wholesale trade shows can be an interesting way to meet new customers who might be interested in adding your product to their store or website.

The pop up display is usually at the back of the booth, and can be a great way to get your message out. You can offer a large message about you, your products and or services, and you will want to make sure that it is not all cluttered up around it; taking your customers eyes off the message. In addition it can be a good idea to make sure that they may easily gain access to your marketing brochure. If you are busy with a customer already, they might not wait, but if they like what they see and have a way to get hold of you; you might still be able to secure them as customer.

Pop-up displays can set you apart from the rest of the vendors. Since there are usually large quantities of vendors using color to create an atmosphere with your marketing message can change you from one of the many to: “look for the booth with the (what ever color); making you easily identifiable in a crowd of many other vendors.